Bachelor of Communication/Bachelor of Tourism

• General information
• Objectives
• Tourism sequence
• Entry requirements
• Course structure

General information

Course code: 1942 + Berwick

Objectives

This course provides major studies in the theory, practice, technology and research techniques of mass communications together with studies in the business disciplines of tourism such as marketing, management and law, planning development and evaluation.

Tourism sequence

The study of tourism includes the behaviour and motivations of tourists, the businesses which service the tourists and the economic, social and environmental impacts of tourism. Skills developed are primarily in management, marketing and general business studies and include critical thinking, research, analysis and communication.

Entry requirements

Please refer to `Entry requirements' under `Arts regulations and definitions' earlier in this section.

Course structure

For the Bachelor of Communications component, refer to the information on course structure in the Bachelor of Communications entry earlier in this section.

The Bachelor of Tourism component consists of the following core units:

• AUS1040 Tourism in Australia
• MGW1501 Tourism principles and practice
• MGW2502 Tourism policy
• MGW2520 Travel and tour management
• MGW2521 Entrepreneurship and tourist attractions management
• MGW3540 International tourism management
• MGW3541 Tourism management projects
• MGW3601 Tourism planning and development
• TRS1200 The tourist experience
• Tourism elective

And the following core business units:

• AFW1001 Introductory accounting A
• BTW1200 Business law
• ECW1101 Introduction to microeconomics
• ETW1102 Business statistics
• MGW1010 Managing people and organisations
• MKW1120 Marketing theory and practice

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