MGW2521

Entrepreneurship and attractions management (6 points)

(BUS)

Leader: Dr Christine Lee (Chief Examiner)

Offered:
Gippsland First semester 2003 (Day)
Gippsland First semester 2003 (OCL)
Perth First semester 2003 (Day)
Singapore First semester 2003 (OCL)
Berwick Second semester 2003 (Day)
Berwick First semester 2004 (Day)
Gippsland First semester 2004 (OCL)
Perth First semester 2004 (Day)
Singapore First semester 2004 (OCL)

Synopsis: Entrepreneurial activities in the hospitality and tourism industry, accommodation types and trends, hotel ownership and the hotel development process, hotel management, reservations and computerisation, front and back of house operations, guest accounting, site and event attractions, special interest markets and cultural tourism, managing a major tourist attraction, financial management, funding and sponsorship, sales and marketing planning for tourism attractions, staff development and customer service.

Assessment: Two assignments (each 2000 words): 50% + Examination (3 hours): 50%

Contact Hours: 3 hours class contact

Prerequisites: MGW1501 or equivalent