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Holiday Business: an Introduction to the Tourism Industry (6 points)


Leader: Dr Vicki Peel & Dr David Dunstan

Berwick First semester 2004 (Day)
Caulfield First semester 2004 (Day)
Clayton First semester 2004 (Day)

Synopsis: A general overview of the tourism industry in its Australian and international contexts emphasizing destination development, planning and trends in tourism growth amid changing economic, social and political environments. The structure of the domestic and international tourism industry and the roles and responsibility of community, government and business in developing and planning for tourism growth is a central theme. Case studies will investigate resort development, special events, cultural and ecotourism, and the significance of indigenous culture in tourism.

Assessment: Field Exercise (1500 words ): 30% + Essay (2000 words): 35% + Examination (one-hour): 25% + Tutorial attendance and work requirements: 10%

Contact Hours: 3 hours (2 hour lecture and 1 hour tutorial per week)

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