MKP9760

Agribusiness channels (6 points)

(BUS)

Leader: Mr Peter Dapiran

Offered:
Peninsula Second semester 2003 (Off-campus)

Synopsis: The marketing channel including participants, intermediaries, environment, behaviour processes, conflict, power, control, leadership and product design within the agribusiness sector. Channel topics include designing the channel, selecting members, managing, appraising performance and channel communication. Other topics include logistics, sales and sales management, industrial marketing and retailing.

Assessment: Case studies: 25% + Assignments (2000 words): 30% + Management game: 15% + Examination (2 hours): 30%

Contact Hours: One-week module