MKP5331

Agribusiness planning (6 points)

(BUS)

Leader: Dr Lawrie Dooley

Offered:
Peninsula First semester 2003 (OCL)
Peninsula First semester 2004 (OCL)

Synopsis: Topics include role and benefits of planning; types of planning; development of strategic and marketing plans; implementation of plans.

Assessment: Review paper (4500 words): 45% + Case studies and class exercises: 15% + Major assignment (4000 words): 40%

Contact Hours: One week block

Prerequisites: MKP9720, MKP9710, AFX9100 and MGP9420