Undergraduate courses and subjects 2000 - Bachelor of Business (Management)/Bachelor of Business (Marketing)

Bachelor of Business (Management)/Bachelor of Business (Marketing) - BBus(Mgt)/ BBus(Mktg)

General information
Admission requirements
Credit for work done elsewhere
Mode of offering
Course structure

General information

Course code: 1337 · Course coordinator: Mr Ken Grant
This combined course is designed for full-time students seeking a career in management or in the marketing industry. In addition to providing a core of marketing and management subjects, the course provides specialist study in key areas.

Admission requirements

(a) Victorian Certificate of Education (VCE)

A study score of at least 25 in English and in mathematics (any) at units 3 and 4 level, and a study score of at least 20 in any two other VCE studies.

(b) Comparable qualifications

Applicants may also satisfy entrance requirements with qualifications equivalent to the VCE, eg TAFE qualifications (the first year of a TAFE associate diploma or equivalent TAFE qualification) or comparable Year 12 qualifications, including International Baccalaureate, or other approved tertiary study.

(c) Special admission

Students who have not successfully completed VCE or equivalent may satisfy entry requirements by completing at least two Monash non-award single subjects or open learning (OLA) subjects. Further information is contained in the booklet 'Returning to study at Monash', which is available from the Prospective Students Office, telephone (03) 9905 1320.

· MKX1120 Marketing theory and practice
· MGX1300 Introduction to management
· ETX1640 Business mathematics and statistics
· ECX1710 Macroeconomics

Second semester

· BTX1010 Commercial law
· AFX1110 Accounting for financial decision making
· MGX1230 Business communication
· MKF1131 Statistics for marketing

Year two

First semester

· MKX2111 Buyer behaviour
· MGX1691 Management of organisational performance
· AFX1300 Money and capital markets
· AFX2051 Financial modelling

Second semester

· MGX2661 Human resources management
· MKF2131 Marketing support systems
· AFX2631 Financial management
· MGX2641 Managerial communication

Year three

First semester

· MGX2511 Quality management
· MKF2121 Marketing research methods
· MGX2341 Employee relations
· MKF3471 Sales management and negotiation

Second semester

· MGX2621 Organisational change
· MKF3461 Marketing communication
· MKF3481 Logistics and channel management
· MGX3381 Managing information systems

Year four

First semester

· MKF3121 Marketing planning and implementation
· MGX3401 Strategic management
· MGX2351 International business
· MKF/MGF Elective

Second semester

· MKX3301 Services marketing/MKX3201 Business marketing
· MKF3131 Strategic marketing
· MKX3141 Issues in competitive advantage
· MKF/MGF Elective