wwwdev@monash.edu.au
December 10 1999
Auth: S Steele, ITS Web and Internet Facilities
Copyright © Monash University 1999 - All Rights Reserved - Caution
(BUS)
Mr Max Coulthard
6 points + 2-hour lecture and 1-hour tutorial per week + Caulfield and Peninsula + Prerequisite: MGX1300
Synopsis: The international environment; forms of operations available to the internationalising organisation; the impact of the multinational enterprise; international strategic planning; plus international marketing and management issues.
Assessment: Written individual assignment: (2000 words) 30% + Written group assignment: (4000 words) 30% + Examination: (2 hours) 40%
wwwdev@monash.edu.au
December 10 1999