1999 Business and Economics Handbook - Bachelor of Business Studies

Bachelor of Business Studies - BBusSt

General
Course objectives
Recommended Year 12 subjects
Credit for work done elsewhere
Mode of offering
Course structure
Electives

General

Course code: 0946
Course coordinator: Ms Sally Joy
This course is currently under review and is subject to change.
The Bachelor of Business Studies is a degree program that is offered through Open Learning Australia. The degree includes units offered by Monash University as well as units available from other universities. Students wishing to take out a Monash degree should note that they must include a minimum of eight Monash units to be eligible for a Monash degree.

Course objectives

On completion of the course students should:

have a basic level of knowledge of general business principles and applications;
have developed technical skills and knowledge in the area(s) that they have elected as their major studies;
have developed skills in problem solving in business;
have developed a knowledge of the Australian business environment.

Recommended Year 12 subjects

There are no formal academic prerequisites for Open Learning Australia (OLA) students wishing to study the Bachelor of Business Studies.

Credit for work done elsewhere

Bachelor of Business Studies students will be awarded the same amount of credit for previous studies as students of other degrees offered by the faculty, depending on their major. Students should therefore refer to the relevant entry elsewhere in this handbook.

Mode of offering

Students may select from a wide range of units but because not all units are delivered through all modes of learning or on all campuses, students will need to consider this when selecting units.
Open learning allows students to study from home or from their workplace. Specially prepared study materials are sent to students, who are expected to complete regular assignments by mail. Study assistance is available from lecturers and advisers by phone, fax, email or post.
Normally the only attendance requirement for open learning students is one three-hour examination for each unit held at the end of each semester. Examination centres are established throughout Australia so that no student should have to spend more than an hour and a half travelling to the nearest examination centre.
Television programs for many open learning units are broadcast in the mornings on ABC TV. Open learning is offered continuously throughout the year, although individual units may not be offered in all study periods, so students may begin study by open learning in any of four study periods each year.

Course structure

The Bachelor of Business Studies comprises twenty-four units. Of the twenty-four units:

eight are compulsory core units;
six additional units form a major study in a business area, management and/or marketing;
minors are available in agribusiness, business law, or retail management;
six are electives which may be taken from any area of university study;
four units may be taken from those offered through Open Learning Australia or other universities, but a minimum of eight units must be taken from Monash University.

Unit codes are shown as per the OLA handbook; Monash subjects show the Monash code in parentheses after the subject name.

1 Compulsory subjects - all units to be completed

ACO11 Accounting 1 (University of South Australia)
ACO12 Accounting 2 (University of South Australia)
ECO12 Macroeconomics 1 (University of South Australia)
MAN11 Introduction to management (MGX1300)
MAN13 Managing the organisation (MGX1691)
MAR11 Marketing theory and practice (MKX1120), or
MAR11E Marketing theory and practice (online version)
MAR32 Issues in competitive advantage (MKX3141)
BLW14 Legal framework (Curtin University)

2 Majors - choose one or two majors. Students must complete all of the management and/or marketing units listed below to be credited with the major(s).

Management

MAN22 Human resources management (MGX2661)
MAN25 New enterprise management (MGX3901)
MAN26 International business (MGX2351)
MAN27 Introduction to best practice management (University of South Australia)
MAN28 Tools for implementing best practice management (University of South Australia)
MAN29 Enterprise bargaining tools and techniques

Marketing

MAR12 Research methods for marketing and management (MKF2121)
MAR22 Sales management (Curtin University)
MAR23 Integrated marketing communication (MKF3461)
MAR24 Buyer behaviour (MKX2111)
and any two of the following units:
MAR31 Logistics management (MKF3481)
MAR33 Marketing planning and implementation (MKF3121)
MAR34 International marketing (MKX3531)
MAR35 Strategic marketing (MKF3131)

3 Minors - complete the degree by selecting groups of units that form a minor or minors.

Agribusiness

AGR11 Introduction to agribusiness (MKP1230)
AGR21 Agribusiness marketing (MKF2761)
AGR31 International agribusiness (MKF3761)
AGR32 Commodity trading management (MKF3961)

Business law (subjects offered by Curtin University)

BLW21 Company law
BLW22 Taxation law
BLW23 Marketing law
BLW26 International law

Marketing (cannot be taken with a marketing major)

MAR23 Integrated marketing communication (MKF3461)
MAR24 Buyer behaviour (MKX2111)
MAR33 Marketing planning and implementation (MKF3121)
MAR35 Strategic marketing (MKF3131)

Retail

MAR13 Retail management principles (MKF2500)
MAR26 Winning the retail customer (MKF1200)
MAR27 Buying for retail markets (MKF3501)
MAR36 Retail promotion (MKF3331)

Electives

Students who have not completed twenty-four units, but have completed the compulsory units and one major, may select their remaining units from those listed above or from other university level units offered by OLA, provided that they complete a minimum of eight Monash business units. Students intending to seek employment within the business sector or to apply for an honours program offered through a university are advised to take electives from within the business and economics area. Students intending to work in either the retail or agribusiness sectors are advised to complete minors in these areas.