MKF2500

Retail management principles

Mr Michael Morrison

6 points · One 2-hour lecture and one 1-hour tutorial per week · First semester (Caulfield) · Second semester (Distance)

Objectives On completion of this subject students should be able to describe the scope and development of retailing, particularly in Australia; demonstrate an understanding of the issues, problems and practices involved in running a retail operation; describe the strategic concepts, principles and techniques necessary to manage a retail enterprise successfully; assess career opportunities in retailing.

Synopsis An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Assessment (on-campus) Tutorial: 10% · Minor assignments (2500 words): 25% · Major assignments (3500 words): 30% · Examination (2 hours): 35%
Assessment (distance) Assignments (6500 words): 65% · Examination (2 hours): 35%

Prescribed texts

Berman B and Evans J Retail management 6th edn, Macmillan, 1995

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