Bachelor of Business (Management)/Bachelor of Business (Marketing) - BBus(Mgt)/BBus(Mktg)
Course code: 1323
Course coordinator: Mr Tim Lyons
This combined course is designed for full-time students seeking a career in
management or in the marketing industry. In addition to providing a core of
marketing and management subjects, the course provides specialist study in key
areas.
The objective of this double degree is to provide an integrated course
of undergraduate studies in marketing and management. On completion, its
graduates should have:
- a broad understanding and appreciation of management issues with emphasis
on the role of marketing within an organisation;
- developed effective interpersonal and communication skills with
continuous independent critical thinking;
- an understanding of the external environment within which business
operates and, in particular, emphasis on Australia's international context;
- developed practical analytical and process skills within a comprehensive
framework of the marketing environment and specialist management disciplines;
- the ability to apply team work and technological skills to management
decision-making and the development of effective marketing plans and strategies;
- the skills, opportunity and encouragement to progress into postgraduate
studies and/ or research.
Applicants are required to meet the individual entry requirements of
both the Bachelor of Business (Management) and the Bachelor of Business
(Marketing).
Information about credit for work done else where will be available from
either the Department of Management or the Department of Marketing.
The course is offered on the Caulfield campus by day or evening classes.
- MKX2111 Buyer behaviour
- MGF1691 Management of organisational performance
- AFX1300 Money and capital markets
- AFX2051 Financial modelling
- MKF3121 Marketing planning and implementation
- MGX3401 Strategic management
- MGX2351 International business
- MKF/MGF Elective