MKF3481

Logistics and channel management

Mr Philip Curry

6 points
* One 2-hour lecture and one 1-hour tutorial per week
* First and second semester
* Caulfield and Open Learning Australia
* Prerequisite: MKX1120

Objectives On completion of this subject students should be able to explain and apply theoretical concepts concerning the management of business logistics and marketing channels; have acquired techniques to analyse and develop realistic solutions to marketing channel and logistics problems encountered in the business environment.

Synopsis A broad understanding of the structure, functioning and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. The scope of business applications begins with packaged consumer goods as the baseline for all concepts, and then develops to include utilities, telecommunications, Pay TV and service based products. Discussions also include the impact of new and emerging technologies, including the Internet.

Assessment Minor assignment (1500 words): 10%
* Group major assignment (4000 words): 25%
* Group seminar presentation: 10%
* Examination (3 hours): 55%