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Bachelor of Arts (Communication)


Objectives

The objectives of the Bachelor of Arts (Communication) are:

1 To provide students with

2 To provide students with an understanding of 3 To provide students with the skills to

Entry requirements

Applicants should possess the Victorian Certificate of Education (or equivalent) including English, or the first year of a TAFE associate diploma or Advanced certificate, or previous tertiary level study. Mature-age applicants are required to undertake the Special Tertiary Admissions Test if they do not otherwise meet tertiary entrance requirements. All applicants should be willing to undertake a normal work load of forty-eight points a year full-time or twenty-four to thirty-two points a year part-time or by distance education. Part-time and distance education students should note that this may have implications regarding eligibility for Austudy or similar schemes.

Course structure

The various components leading to the awarding of the degree are defined in terms of disciplines, interdisciplinary programs, subjects and sequences. A discipline is a distinct area of study in which a major can be taken. An interdisciplinary program is a distinct area of study comprising subjects from more than one discipline. A subject is a prescribed amount of work extending over a semester at a certain-year level within a discipline or interdisciplinary program.

The disciplines from which students may select subjects for inclusion in an arts degree are not confined to those taught by the School of Humanities and Social Sciences. Students who are interested in taking subjects from outside the school should discuss this option with the administrative officers at the outset of their studies. In most disciplines there is more than one subject at a given level. A student must spread first-year work over at least four disciplines, three of which must be offered by the School of Humanities and Social Sciences.

The value of a subject is expressed in points and a normal year's work for a full-time student is forty-eight points.

Major and minor sequences

Students must complete a major sequence in Communication studies, a minor sequence in arts and a specialisation sequence. Students should be aware that they may include electives from the following areas in the Bachelor of Arts (Communication): GSC1301 (Welfare issues), GSC1306 (Behavioural studies A), GSC1307 (Behavioural studies B), GSC1611 (Understanding university learning), GSC1601 (Basic statistics and computing for social sciences), GSC1801 (Introduction to Koorie society) or GSC2806 (Koorie archaeology)

First-year sequence

A first-year sequence is a pair of first-level subject which form the first part of a major or minor sequence.

Minor sequence

A minor sequence requires the completion of twenty-eight points of study and will normally comprise a first-level sequence followed by two second-level.

Specialisation sequence

A specialisation sequence requires the completion of thirty-two to thirty-six points of study and will comprise four to six subjects.

Communications sequence

The communication sequence requires the completion of fifty-eight points, comprising three first-level subjects (eighteen points), two second-level subjects (sixteen points) and three third-level subjects (twenty-four points).

Prerequisites

All upper-level subjects require prerequisites.

Requirements for the degree

A candidate for the degree must fulfil the following requirements to receive the award of Bachelor of Arts (Communication):

(a) complete at least 144 points but not more than 162 points;

(b) complete a minimum of 108 points within the School of Humanities and Social Sciences;

(c) complete a minimum of eight and a maximum of ten first level subjects;

(d) complete the prescribed sequence in communication studies (fifty-eight points), an arts minor sequence (twenty-eight points) and a specialisation sequence (thirty-two to thirty-six points);

(e) undertake additional subjects to complete the 144 points needed for the degree.

Communications compulsory sequence

Arts minor sequences

The arts minor may be chosen from Australian studies, history-politics, Indonesian, sociology or gender studies (details are provided under discipline headings).

Specialisation sequences

Journalism

The four-subject sequence will comprise:

Business computing

Students will complete the following six subjects:

Marketing

To complete the sequence in marketing, a student would be required to satisfy the examiners in the following five subjects:

plus one of the following subjects:
Management

Two vocational streams are available. One is the business strategy stream and the other is the employment relations stream. To complete the sequence a student is required to satisfy the examiners in six of the following subjects:

Compulsory subjects

Strategic management stream (the following four subjects) Employment relations stream (the two compulsory subjects plus any four of the following subjects satisfying appropriate prerequisites)
Tourism management

The sequence in tourism management commences with a broad overview of the industry and progresses to a more detailed examination of tourism business operations management. The advanced level subjects are concerned with destination management and project development. Graduates with a sequence in tourism management will be well prepared to enter a management career path in public or private tourism-related activities, or for successful operations of their own tourism business.

The sequence in tourism management comprises six compulsory subjects as follows:

Writing

The four subject sequence will comprise:

Duration

The course of study is normally a minimum of three years full-time or five years part-time and cannot extend beyond eight years.


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