This specialisation will prepare you for a public relations career. It develops a critical understanding of all aspects of communication management and the role of strategic public relations in society, with an emphasis on ethical communication and stakeholder engagement. You will develop a strong understanding of the public relations industry in Australia and internationally alongside public relations theory. You will learn to research, develop, implement and evaluate strategic communication plans. You will work with real-client organisations and learn from industry case studies and research reports, in order to gain the advanced skills in communication, content creating and media production you need for professional practice in a complex and dynamic communication environment.
Undergraduate
Commencement year
This area of study entry applies to students commencing this course in 2019 and should be read in conjunction with the relevant course entry in the Handbook.
Any units listed for this area of study relate only to the 'Requirements' outlined in the component of any bachelors double degrees.
Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.
Managing faculty
Offered by
School of Media, Film and Journalism
Coordinator(s)
Contact details
Media communicationMedia communication (https://arts.monash.edu/bachelor-of-media-communication/)
Location
Units
You must complete:
Two level 1 gateway units (12 points):
Two level 2 cornerstone units (12 points):
- ATS2455 Public relations strategy
- ATS2996 Public relations and society
Two level 3 capstone units (12 points):
- ATS3254 Campaign management
- ATS3262 Critical issues in public relations
Two units (12 points) chosen from:
- the remaining cornerstones, capstone units, media practice lab, or from the elective list below.
Public relations electives
- ATS1298 Introduction to professional writing
- ATS2250Not offered in 2019 Communications and cultures in the global era
- ATS2324 Climate-change communication
- ATS2436 New media: from the telegraph to Twitter
- ATS3306Not offered in 2019 Digital storytelling
- ATS3445 Communications ethics, policy and law
- ATS3760 Global communications
- ATS3732 Communications and media studies: Contemporary debates
- MKF3461 Marketing communication
Relevant courses
Bachelors
Single degrees
Successful completion of this specialisation can be counted towards meeting the requirements for the following single degree:
- A2002 Bachelor of Media Communication
If you are in any other single bachelor's degrees you are not eligible to complete this specialisation.
Double degrees
Successful completion of this specialisation can be counted towards meeting the requirements for the Bachelor of Media Communication component in the following double degrees: