6 points, SCA Band 1, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Faculty
Organisational Unit
Chief examiner(s)
Coordinator(s)
Unit guides
Synopsis
Building upon the skills and knowledge acquired in VCO2402 students undertake hypothetical briefs interspersed with actual briefs from advertising representatives. These projects involve press, print, signage and television applications. In addition to facilitating the development of individual skills and advertising abilities, the projects also assist students' to develop as a vital and contributing member of a creative team. Collaborative projects, tours and seminars provide students with the opportunity to engage productively with the advertising industry.
Outcomes
On successful completion of this subject, students should:
- demonstrate competence in conceptualising, visualising, copy writing and art direction in the context of advertising
- understand and implement research analysis, problem solving, creative teamwork and brief compliance understand the roles and responsibilities of advertising in society as well as the operations and creative structures of advertising agencies
- possess reasoned opinions concerning the ethical calibre of a wide range of historical and contemporary examples of advertising
- be able to defend - on moral, economic and ecological grounds - the kind of advertisng which they are attempting.
Assessment
Major projects (60%)
Minor projects (40%)
Workload requirements
12 hours per week including: 4 hours and 8 independent study hours per week
See also Unit timetable information