6 points, SCA Band 1, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- Second semester 2018 (On-campus)
& must be enrolled in MADA course or by permission
This unit will emphasise the principle role illustration plays in the practice of graphic design. While continuing to develop individual illustration skills, students will be expected to realise their images in their intended contexts, such as packaging design, shopping bags, book covers, posters, advertisements, or other traditional graphic design formats. While being exposed to traditional image making processes students will also be encouraged to explore more experimental methods. A mix of hand generated imagery and digital methods will be encouraged.
On successful completion of this unit, students will be able to:
- use a variety of illustration techniques: traditional, electronic and experimental
- explore the potential for illustration to answer a range of graphic design problems
- apply the principles of composition to the practice of illustration, and its surrounding design elements
- understand the historical development of illustration in the practice of graphic design and comprehend its ability to become the principle visual focus of a major design project
- successfully unite illustration with typography and other essential design elements
- understand and be able to apply the rules of occupational health and safety appropriate to the unit of study.
Major projects (80%)
Visual Diary (10%)
Minor exercises (10%)
One 1 hour lecture plus 3 studio hours and 8 independent study hours per week
See also Unit timetable information