MBA5222 - Global executive MBA foundation II - 2018

Global Executive MBA Foundation II unit comprises four component topics: Executive Leadership I: Leadership Mindset, Design Thinking, Strategic Marketing and Business Analytics.

Effective executives have strong self-awareness, high levels of emotional intelligence, a commitment to service and a learning orientation. Executive Leadership I develops participants' capacity for critical reflexivity - the ability to be continually learning and growing from experiences, setbacks, challenges and failures. Drawing on constructive-developmental theory and forms of mind approaches, participants develop a growth mindset in themselves and others.

The success of executives in designing and delivering project outcomes is a critical factor in their careers. Design Thinking is increasingly deployed in entrepreneurial business settings. It brings together analysis and synthesis from the sciences and the arts, and applies models in ways that are particular to a design approach. Design thinking enables a more open and flexible approach to problem-solving, and a more nuanced engagement with the complex issues of our contemporary world.

Strategic Marketing focuses on the contribution of marketing thinking and activity to other business functions and activities, including stakeholder and relationship strategy, and takes a strategic approach to marketing leadership. It features the management of intangible assets and explores market orientation, market insights, customer engagement, value propositions and brand strategy.

Business Analytics provides participants with a managerial knowledge of the tools, methods and practices used to understand the vast amounts of data available to businesses, and its use in forecasting and in making strategic and operational business decisions. Descriptive and predictive analytics are explored, data mining and data visualisation techniques are addressed, and a wide range of cases is used to demonstrate the application of models and techniques.

The learning goals of this unit are to:

1. analyse and synthesise complex business situations by drawing on the knowledge bases of leadership, design thinking, strategic marketing and business analytics
2. demonstrate the ability to integrate and evaluate that knowledge to create and implement appropriate business initiatives and responses.

Within semester assessment: 100%

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average six/eight hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information