ECF2450 - Sports economics - 2018

This unit will cover: demand for sport, sports revenues, the economics of sports broadcasting, the pricing of sports events; why professional team sports leagues form, whether clubs are profit maximisers or win-maximisers, remedies for competitive imbalance such as player drafts, salary caps and revenue sharing, the role of player associations in professional sport; government subsidies in sport, the economic impact of sports events, stadium financing; case studies of professional team sports leagues in Australia, North America and Europe; globalisation in professional sport, future directions in sport.

The learning goals associated with this unit are to:

1. examine the so-called 'peculiar' characteristics of sports markets and the policy conclusions that follow
2. analyse the role economic incentives play in determining the behaviour of controlling bodies, leagues, clubs, players, fans, sponsors, the media and government
3. compare and contrast the key features of various sports markets in Australia and overseas
4. apply the skills learnt to solve problems faced by sports businesses

Within semester assessment: 50% + Examination: 50%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information