ECB2731 - Managerial economics - 2018

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Economics

Chief examiner(s)

Dr Gennadi Kazakevitch


Dr Gennadi Kazakevitch

Unit guides



  • Second semester 2018 (On-campus)


ECB1101 or equivalent.


ECF2931, ECG2731, ECF2731, ECS2731, ECW2731


This subject reviews the contemporary microeconomic principles in the context most relevant to business people. Market processes, demand patterns, cost structures, market conditions, pricing policies, and the impact of regulation on business decisions are discussed. Cases and problems from the prescribed text, Australian media, and online resources illustrate how economic concepts can be applied to specific industries. Analytical techniques and quantitative tools link the concepts to measurement and managerial decision-making.


The learning goals associated with this unit are to:

  1. understand how markets work
  2. understand how customers value products
  3. understand which production and cost measures are relevant for decision making
  4. understand how competition affects business decisions on investment, production, and pricing in different market structures
  5. understand how important managerial and marketing decisions are to changes in foreign exchange rates, technology, incomes, government regulations, sources of energy, the balance of payments.


Within semester assessment: 40% + Examination: 60%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information