BEX5010 - Qualitative business research methods - 2018

This unit provides students with an understanding of the issues underlying the conducting of rigorous and theoretically correct and practically relevant qualitative business related research. Students will be introduced to ways of using different research methods within qualitative research, such as case study research, interviewing, naturalistic observation and text analysis.

The learning goals associated with this unit are to:

1. acquire the necessary skills to conduct high quality independent qualitative research related to business administration
2. acquire a comprehensive grounding in a number of qualitative research methods applicable in different business environments
3. understand how to collect qualitative data using a variety of research techniques
4. design probability and non-probability samples for conducting qualitative research
5. analyse and evaluate qualitative data.

Within semester assessment: 100%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information