BEX3411 - Entrepreneurship - 2018

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Chief examiner(s)

Associate Professor Colin Jevons (Trimester B)
Professor Mark Crosby (Trimester C)
Professor Buzz Palmer (all other teaching periods)


Dr Bruce Johnstone (Trimester A)
Dr Wade Halvorson (Trimester B and C)
Professor Buzz Palmer (all other teaching periods)

Unit guides



  • First semester 2018 (On-campus)

City (Melbourne)

  • Trimester A 2018 (On-campus)
  • Trimester B 2018 (On-campus)
  • Trimester C 2018 (On-campus block of classes)
  • Trimester C 2018 (On-campus)
  • Trimester C 2018 (On-campus split block of classes)


  • Second semester 2018 (On-campus)


Students must have completed at least 72 credit points in an undergraduate degree or double degree.




As the world of complex technology expands with innovation requiring global foundations, the need for dynamic entrepreneurs grows. The framework of this unit will provide students with the practical knowledge, skills and tools to utilise entrepreneurship to quickly and efficiently evaluate entrepreneurial ideas to provide solutions for a market opportunity. This unit will empower students to become the business leaders of the future utilising practical and logical approaches to bring together entrepreneurship and innovation within a global context.


The learning goals associated with this unit are to:

  1. explain the concepts of innovation and entrepreneurship
  2. demonstrate entrepreneurial creativity
  3. apply the concepts of intellectual property and venture funding to projects
  4. conduct basic market research and analyse the results
  5. create and evaluate a value proposition
  6. formulate, review and defend a business case
  7. devise a pitch and demonstrate pitching competency.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 12 hours per week typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires four hours of timetabled activities per week including a 2-hour workshop, and two hours of seminar, teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information