ATS3216 - Media communication professional project - 2018

12 points, SCA Band 1, 0.250 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

School of Media, Film and Journalism

Chief examiner(s)

Associate Professor Therese Davis


Associate Professor Therese Davis

Not offered in 2018


Twelve credit points of second-year Arts units.


Must be enrolled in Bachelor of Media Communication (or related double degrees).


ATS3213Not offered in 2018


This unit is a core unit for the Bachelor of Media CommunicationBachelor of Media Communication (


This advanced, final-year unit will contribute to your career development by providing you with an opportunity to complete a major, "hands-on", real-world project that integrates knowledge and skills gained throughout the course at a professional level. This project will take the form of a major collaborative media project, co-produced by you in collaboration with other students using facilities in the Monash Media Lab. You will be required to recollect, synthesize, and apply knowledge and skills related to your professional media learning project in a reflective project report.


Upon the successful completion of the unit, students will be able to:

  1. apply broad discipline knowledge of media communication to design and deliver a major project relating to a 'real-life' media challenge;
  2. exercise critical and reflective thinking, and professional communication and judgement skills in the development of and reporting on the media project;
  3. work collaboratively and independently, with accountability and social awareness.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study