ATS2442 - Print cultures: Books as media - 2018

The book is the oldest communications medium. It continues to thrive, constantly adapting to changes in the broader media environment. Print Cultures considers the characteristics of print as a medium and the role of the book as an information architecture. It comprises 3 modules:

1. Theories and Methodologies introduces medium theory, history of the book, cultural policy studies and political economy approaches
2. Socio-Cultural Dimensions of Books analyses the contemporary international book world, including the roles of publishers, editors, literary agents, booksellers, reading groups and libraries
3. Book Futures focuses on the book's increasing convergence with digital media.

Students successfully completing this unit will demonstrate:

1. Appreciation of the psychological, social and cultural characteristics of print communication and its differences from oral and electronic mediums
2. Ability to discern longitudinal developments in the history of media and communications and to contextualise contemporary developments accurately
3. Ability to assess the book's continuing place in the contemporary global media environment, and to account for national and regional variations in creative industries and cultural policy
4. Knowledge of the industrial phases through which books progress between their creation and consumption, and skill in evaluating the impact of various intervening book industry stakeholders
5. Skill in critically analysing the many interfaces of the book with digital media technologies and accounting for the symbiotic relationship between the two platforms
6. Solid advanced undergraduate-level competence in locating, analysing and comparing diverse research resources in both print and digital forms
7. Self-conscious awareness of how the medium used to communicate affects the message communicated, and factoring of this awareness into future learning.

Within semester assessment: 60% + Exam: 40%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Communications and media studies

Literary studies