ATS1206 - Media challenges - 2018

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

School of Media, Film and Journalism

Chief examiner(s)

Associate Professor Therese Davis


Associate Professor Therese Davis

Unit guides



  • First semester 2018 (On-campus)


Must be enrolled in course code A2002 or B2028 or F2009


This unit is a core unit for the Bachelor of Media CommunicationBachelor of Media Communication (


What are the greatest media challenges of our time? How can media professionals of the future be equipped to tackle these challenges as well as those that lie ahead which we cannot yet imagine? The basic point of this unit is that, in this era of unprecedented levels of media change and power, media challenges cannot be understood through a single, specialist lens. The unit will complement knowledge from your chosen specialisation by providing a learning space where you will be exposed to a range of critical approaches that will assist you to develop interdisciplinary, strategic thinking skills. In addition to self-guided study, you will work with others in formal and informal teams to link content knowledge and practical skills in an investigation of a global 'real-world' media challenge of our times.


Upon successful completion of the unit, students will be able to:

  1. identify and explain a range of contemporary global media challenges using interdisciplinary approaches;
  2. manage, evaluate and interpret sources of information relevant to issues in the media;
  3. communicate coherent and persuasive arguments both orally and in professional presentation formats;
  4. Utilise strategic and interdisciplinary thinking to analyse media challenges;
  5. work independently and collaboratively with peers to investigate, analyse and report on a 'real-world' contemporary media challenge.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study