ATS1119 - Communicating in the digital era - 2018

Knowledge of the evolving digital "grammar" of video production, broadcasting, news reporting, advertising, and social media is a powerful literacy that is essential for media communication professionals of the future. This "hands on", project-based unit provides you with a learning space where you can combine critical skills in digital literacy with practical skills in media production to develop digital fluency . You will work in small groups to create a collaborative media production that reflects on an aspect of media communication of relevance to your personal experience of communicating in the digital age. You will also have opportunities for self-initiated learning and individual assignments.

Upon successful completion of the unit, students will be able to:

1. identify and discuss the communicative role of specific media in digital media environments;
2. analyse key elements of a variety of digital communication;
3. think critically about the legal and ethical issues of digital communication;
4. work reflectively, independently and collaboratively with peers to develop and communicate digital literacy skills;
5. apply digital literacy skills to create a digital media work that critically reflects on the evolving languages of digital communication.

Within semester assessment: 100%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Bachelor of Media CommunicationBachelor of Media Communication (http://www.monash.edu.au/pubs/2018handbooks/courses/A2002.html)