AMU2145 - Digital media 2 - 2018

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Malaysia School of Arts and Social Sciences

Chief examiner(s)

Dr Julian Hopkins


Dr Julian Hopkins

Not offered in 2018




This is a course free elective for A2006 Bachelor of Arts and Social Sciences and A2007 Bachelor of Communication and Media Studies


Media industries are increasingly dominated by the internet and digital media, and their implications in terms of production and distribution of media content. This unit provides students with an introduction to online digital media production and distribution. It encourages creative approaches, and students will be given opportunities to create online content with a selection of industry-relevant software. They will also be given an overview of the role of the internet and digital media in changing local and global industry contexts.


Upon successful completion of the unit, students will be able to:

  1. create, manipulate and edit a website and social media site using industry-relevant software;
  2. explain and use online analytics of user traffic and behaviour;
  3. analyse the relevance of the internet and digital media to local and global industry contexts.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information