Commercialisation is the process or cycle of introducing a new product or production method into the market. The commercialisation process or cycle can be applied in many different contexts, including: art, design, and architecture; arts and humanities; business and economics; education; engineering; information technology; law; medicine, nursing and health sciences; pharmacy and pharmaceutical sciences; and science and technology. The specialisation provides a comprehensive business-focused setting to help students develop the necessary business and entrepreneurial acumen and commercialisation knowledge to succeed. Commercialisation especially develops students' new venture finance, patenting, innovation, and wealth pathways skills and knowledge. The specialisation prepares students, particularly facilitated by the commercialisation project, for commercialisation and entrepreneurial roles within organisations in the private, public and not-for-profit sectors.
Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.
Students complete the following units (36 points):
- Commericalisation project A
- Commericalisation project B
- Financial management theory
- Patenting for commercialisation
- Managing innovation
Units are 6 credit points unless otherwise stated.
Successful completion of this specialisation can be counted towards meeting the requirements for the following degree:
- B6005 Master of Business
Students in other degrees are not eligible to complete this specialisation.