MGF3684 - Business strategy - 2017

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Management


Dr Sarah Lindsay (First semester)

Dr Andrew Cavanagh (Second semester)

Unit guides



  • First semester 2017 (Day)
  • Second semester 2017 (Day)


Business Strategy enhances students' knowledge of the process of strategy formulation, implementation and evaluation within a business, and the key contextual factors and managerial decisions which influence this process. The unit develops skills in research, academic writing and application to current and future business environments. The unit amalgamates aspects from a range of management areas and prepares students to be able to develop and apply sound business strategy methods in practical settings.


The learning goals associated with this unit are to:

  1. explain and apply the core concepts of business strategy
  2. analyse and evaluate the influence of key contextual variables on a business' strategy
  3. apply and critically appraise business strategy formulation, implementation and evaluation concepts and the relationships between them
  4. illustrate and judge future directions and trends for forming, implementing and evaluating business strategy.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Dr Sarah Lindsay (First semester)

Dr Andrew Cavanagh (Second semester)


MGB1010 or MGC1010 or MGF1010 or MGG1010 or MGP1010 or MGS1010 or MGW1010 and 96 credit points.