MGB3684 - Business strategy - 2017

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, research and development, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

The learning goals associated with this unit are to:

• identify and explain the core concepts of business strategy
• explain and analyse the relationships between strategy formulation, strategy implementation and strategy evaluation
• summarise the main differences between corporate, business and functional strategies
• apply the strategy concepts and tools in analysing the factors affecting strategy implementation and evaluation
• critically analyse the usefulness of e-business strategy, corporate social responsibility, and strategy in the public sector organisations.

Within semester assessment: 60% + Examination: 40%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Dr Andrew Laurence Cavanagh

MGB1010 or MGC1010 or MGF1010 or MGG1010 or MGP1010 or MGW1010 and 96 credit points.

MGP3684, MGC3110, MGW3401, MGF3401, MGG3401