6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Faculty
Organisational Unit
Coordinator(s)
Unit guides
Synopsis
Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.
Outcomes
The learning goals associated with this unit are to:
- identify factors that help companies to survive and prosper
- compare various models and the actual processes of managing strategies
- evaluate various techniques of analysing situation that require a strategic response
- debate the factors that lead to strategy success and failure
- apply strategic management concepts in such areas as e-business and public and non-profit sectors.
Assessment
Within semester assessment: 60% + Examination: 40%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
Chief examiner(s)
Prerequisites
Students must have passed MGW1010 or MGG1010 before undertaking this unit