Communication processes are integral to human society and culture. Since the 19th century rapid expansion and advances in media technologies have had profound impacts on developments in social, political, cultural and economic fields. In the 21st century, the impact of media technologies is expanding to all spheres of life - from interpersonal communication to professional practice, and enabling global networks of shared interests.
The communication major will enable you to develop a strategic and critical understanding of the role of mediated communication in society. You will explore the workings of the media and develop the skills to describe and analyse the organisation, processes, uses and effects of traditional and new communications. You will learn to critically analyse the media and learn about the structure of communications industries and the relations between media, culture and power in global and local contexts.
You will participate in a range of activities that develop key capabilities: creativity, teamwork, cross-cultural understanding, critical thinking, self-learning, researching and analytical writing skills. These will prepare you to work across the public and private sectors, and a wide range of communications industries.
Communication is listed in the Bachelor of Arts and Social Sciences at Malaysia as a major or minor.
In addition to achieving the broad outcomes of their course broadly, students successfully completing this major will be able to:
- articulate an advanced understanding of key concepts, theoretical perspectives and scholarly debates in the field of communication and media studies
- apply research techniques and research skills appropriate to the field of communication and media studies to study problems and evaluate research findings
- apply core theoretical concepts of communication and media studies to specific debates in contemporary society