Undergraduate - Area of Study Marketing

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

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All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing faculty	Faculty of Business and Economics
Campus(es)	Berwick, Caulfield, Clayton, Gippsland, Peninsula, South Africa, Sunway

Notes

Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.

Related areas of study

The Faculty of Business and Economics also offers related majors in the areas of:

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

Single degrees

3813 Associate Degree in Business and Commerce
3806 Bachelor of Business
0314 Bachelor of Business (Marketing)
4407 Bachelor of Business (Psychology)
2224 Bachelor of Business and Commerce
4406 Bachelor of Business and Commerce (Global)
4415 Bachelor of Business Science
0179 Bachelor of Commerce
4419 Bachelor of Commerce (Dean's Scholars Program)

Double degrees

0556 Bachelor of Arts and Bachelor of Business (Marketing)
1807 Bachelor of Arts and Bachelor of Business and Commerce
0542 Bachelor of Arts and Bachelor of Commerce
4403 Bachelor of Arts (Global) and Bachelor of Commerce
4417 Bachelor of Biomedical Science and Bachelor of Commerce
3819 Bachelor of Business and Bachelor of Visual Arts
1337 Bachelor of Business (Management) and Bachelor of Business (Marketing)
1941 Bachelor of Business and Commerce and Bachelor of Communication
3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
4423 Bachelor of Business and Commerce and Bachelor of Professional Communication
3832 Bachelor of Business and Commerce and Bachelor of Visual and Media Arts
3820 Bachelor of Civil and Environmental Engineering and Bachelor of Business and Commerce
3823 Bachelor of Commerce and Bachelor of Aerospace Engineering
3830 Bachelor of Commerce and Bachelor of Business Information Systems
1319 Bachelor of Commerce and Bachelor of Economics
0548 Bachelor of Commerce and Bachelor of Engineering
0546 Bachelor of Commerce and Bachelor of Laws
3834 Bachelor of Commerce and Bachelor of Mechatronics Engineering
1469 Bachelor of Commerce and Bachelor of Science
4503 Bachelor of Health Science and Bachelor of Business
1185 Bachelor of Music and Bachelor of Commerce
2630 Bachelor of Pharmacy and Bachelor of Commerce

Honours degrees

3169 Honours degree of Bachelor of Business and Commerce
4414 Honours degree of Bachelor of Business Science
0181 Honours degree of Bachelor of Commerce