Monash University Handbook 2011 Undergraduate - Area of Study

Graduates may pursue careers in marketing coordination, product management, brand management, social media marketing, advertising, marketing research, international marketing analysis and management, not-for-profit marketing and marketing sustainability.

To complete the Marketing major in the Bachelor of Commerce, students must complete:

Eight units (48 points) from the following list:

• MKC1200 Principles of marketing
• MKC2110 Buyer behaviour in marketing
• MKC2130 Marketing decision analysis
• MKC2210 Marketing management
• MKC2500 Marketing research analysis
• MKX2300 Professional services marketing
• MKX2521 Brand management
• MKX2531 Not of profit marketing
• MKC3120 Marketing implementation
• MKC3130 Strategic issues in marketing
• MKC3220 International marketing
• MKC3300 Marketing law
• MKC3460 Integrated marketing communication
• MKC3500 Survey data analysis
• MKX3481 Marketing channels
• MKX3631 Marketing internship

Note: The major requires completion of at least two units (12 points) at each of second and third-year levels.

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Single degrees

• 0179 Bachelor of Commerce
• 4419 Bachelor of Commerce (Dean's Scholars Program)

Double degrees

• 4403 Bachelor of Arts (Global) and Bachelor of Commerce
• 0542 Bachelor of Arts and Bachelor of Commerce
• 4417 Bachelor of Biomedical Science and Bachelor of Commerce
• 3823 Bachelor of Commerce and Bachelor of Aerospace Engineering
• 3830 Bachelor of Commerce and Bachelor of Business Information Systems
• 1319 Bachelor of Commerce and Bachelor of Economics
• 0548 Bachelor of Commerce and Bachelor of Engineering
• 0546 Bachelor of Commerce and Bachelor of Laws
• 3834 Bachelor of Commerce and Bachelor of Mechatronics Engineering
• 1469 Bachelor of Commerce and Bachelor of Science
• 1185 Bachelor of Music and Bachelor of Commerce
• 2630 Bachelor of Pharmacy and Bachelor of Commerce