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/pubs/2009handbooks/aos/arts-ug-study-public-relations.html
Public relations - Faculty of ArtsOffered by the School of Humanities, Communications and Social SciencesCampus availability: Berwick, Caulfield, Gippsland (minor only), Off-campus learning (minor only)
Public relations is a dynamic and fast growing field which offers a variety of career paths for Monash University graduates, and covers a variety of public relations industry relevant areas. Whether developing the public image of an organisation, dealing with communication issues for a business or generating publicity, working in public relations needs both strong communication skills and a sound understanding of public relations processes. The public relations program has been developed in response to a growing industry need for professionals trained in persuasive communication and focuses on the competitive industry requirements to think strategically and creatively, and the ability to blend ideas with critical analysis is in demand. The program equips students with the necessary skill set, allowing them to be critical and creative thinkers in an unpredictable environment, and prepares them for entry into the workforce. Today, every worthwhile organisation understands the value of public relations and the critical role it plays in organisational survival. Public relations is primarily about building and maintaining relationships for the mutual benefit of those involved. In this course, students will be introduced to the challenging and rewarding work of building organisation-public relationships. It provides students with the necessary tools to work in positions where building a meaningful relationship between an organisation and its target publics are critical. BerwickRelevant courses
SequencesMinor sequenceStudents complete a standard minor chosen from the units listed below. Major sequenceStudents complete all nine units listed. UnitsFirst year levelSecond/Third year level
Contact detailsTelephone: +61 3 9904 7415 Email berwick.enquiries@arts.monash.edu.au CaulfieldPlease note a quota applies to public relations units offered at the Caulfield campus. Relevant coursesSequencesMinor sequenceStudents complete a standard minor chosen from the units listed below. Major sequenceStudents complete all nine units listed below. UnitsFirst year levelSecond/Third year level
Contact detailsEnquiries: Room 39, Building 4 Telephone +61 3 9903 1275 Email humcass.caulfield@arts.monash.edu.au Gippsland and off-campus learning (minor only)Relevant courses
SequencesFirst-year sequenceA first year sequence in public relations consists of PRL1001 and PRL1002. Minor sequenceStudents complete a standard minor chosen from the units listed below. UnitsFirst-year levelSecond/Third-year levelContact detailsEnquiries: Room 283, building 2W Telephone +61 3 9902 6339 |
