PRL1001 - Foundations of public relations

Leader(s): David Wolstencroft

Offered

Gippsland First semester 2009 (Day)
Gippsland First semester 2009 (Off-campus)
Singapore First semester 2009 (Off-campus)

Synopsis

Introduction to the theory and practice of public relations. Economic, social, ethical, legal and theoretical basis of the field. Critical analyses of the roles and responsibilities of public relations people in organisational and societal settings. Public relations processes in organisational and societal contexts.

Assessment

Written work: 60% (3200 words)
Exam: 30% Tutorial Attendance/participation/presentation: 10% OR OCL students: Written work: 70%
Exam: 30%

Contact hours

3 hours per week

Prohibitions

GSC1001, GSC2410, MKW2221, PRL2003