PRJ3631 - Public relations internship

Leader(s): TBA

Offered

Berwick First semester 2009 (Day)
Berwick Second semester 2009 (Day)

Synopsis

The internship provides students with the opportunity to integrate theory with practice, and first-hand experience in working in public relations in the area of specialty in which they expect to be employed on graduation. Separate internship programs are drawn up for each student.

Objectives

Upon completion of this unit, students will be able to demonstrate: the ability to critically reflect on, comprehensively analyse and undertake a public relations task; the ability to critically appraise the suitability and applicability of particular theoretical concepts and constructs in public relations task areas and, the development of advanced practice skills for working reflexively within the practical constraints of working within an organization.

Assessment

Presentation: 20%
Project report: 50%
Sponsor assessment: 30%

Contact hours

No formal classes

Prerequisites

PRJ2221 and PRJ2251 and PRJ2252

Co-requisites

This unit is only available to students enrolled in course codes 0002 (Caulfield students only), 1275 or 3793

Prohibitions

MKF3631, MKW3631