1708 - Bachelor of Arts (Communication)

This course entry should be read in conjunction with information provided in the Faculty information section of this Handbook by the managing faculty for this course

Abbreviated title	BA(Comn)
CRICOS Code	023737B
Managing faculty	Arts
Study location and mode	Off-campus (Gippsland) On-campus (Gippsland) Multi-modal (Gippsland) Students may select limited units from any campus, but should be aware of the teaching location as this may require travel to another campus. Students may also select units offered in off-campus mode.
Total credit points required	144
Duration (years)	3 years FT, 6 years PT Students have a maximum of eight years to complete this course.
Contact details	http://www.arts.monash.edu.au/current/coursework/contact_us/

Description

This course provides interdisciplinary core studies to produce graduates who will be knowledgeable about communications and who can apply that knowledge in a range of vocational and academic areas. This degree combines a major in communication theory with studies in humanities and an additional specialisation (some offered by faculties other than Arts).

Objectives

The degree aims to provide students with conceptual tools for describing and analysing communications media in a number of different ways.

Structure

Students complete a compulsory major in communications, with additional studies chosen from a variety of arts disciplines.

Areas of study

In addition to the communications major, minors can be taken in:

Australian Indigenous studies
Australian studies
community studies
English
history-politics
philosophy
psychological studies
psychology
public relations
social and community welfare
sociology
writing.

For full information on the communications major and all minors offered, refer to the 'Areas of study' section in this Handbook at http://www.monash.edu.au/pubs/handbooks/undergrad/arts-ug-areas-of-study.html.

Requirements

Students must the complete the following:

(a.) a communications major (48 points)

(b.) an arts minor (24 points)

(c.) another 12 points in arts at first-year level

(d.) a further 12 points in arts at first, second or third-year level

(e.) a specialisation sequence (36 points) in one of business computing, journalism, photomedia, multimedia, marketing, management or writing.

(f.) a minimum of 36 points at third-year level (includes those completed in the communications major and specialisation sequence).

Of the 144 points, 96 points must be completed within the Faculty of Arts. The remaining 48 points may be taken from disciplines in the Faculty of Arts or disciplines outside the faculty. Students undertaking a specialisation sequence in management, marketing, photography, or business computing will only be able to complete a further 12 points outside of the faculty.

Note that no more than 10 units (60 points) are to be completed at a first-year level.

Specialisation sequences

Note that the specialisation sequence is not equivalent to a major.

Journalism

Students complete the following compulsory units:

JRN1902 Newsroom practice and theory
JRN1903 News feature writing

plus four of the following (including at least two units at third-year level):

JRN2901/JRN 3901 International journalism
JRN2903/JRN 3903 Online journalism
JRN2904/JRN 3904 Editing for the print media
JRN2905 Radio journalism
JRN2906 Television journalism
JRN2907 Radio/television journalism
JRN2909/JRN 3909 Media law
JRN2910/JRN 3910 Journalism ethics

Business computing (Faculty of Information Technology)

Students complete the following six units:

FIT1003 IT in organizations
FIT1004 Database
FIT2001 Systems analysis and design
FIT2005 Systems analysis and design 2
FIT2066 Computer programming for business
FIT3019 Information systems management

Marketing (Faculty of Business and Economics)

Students complete the following six units:

MKW1120 Marketing theory and practice
MKW2402 Consumer behaviour
MKW2420 Market research methods
MKW2460 Integrated marketing communication
MKW3440 Marketing strategy
MKW3444 International marketing

Management (Faculty of Business and Economics)

Students choose six of the following units:

Recommended units

MGW1010 Managing people and organisations
MGW1100 Managerial communication
MGW2430 Human resource management
MGW3130 Organisational change and development
MGW3401 Strategic management

Electives

MGW2230 Organisational behaviour
MGW2323 Employment relations
MGW2332 Managing services
MGW2351 International business
MGW3681 International management

Multimedia (Faculty of Art and Design)

DIS1103 Digital processes
DIS1704 Web design
DIS2105 Digital imaging
DIS2906 Design for multimedia
DIS2909 Electronic design
DIS3906 Digital publication

Photomedia (Faculty of Art and Design)

DIS1103 Digital processes
DIS2105 Digital imaging
DIS3904 Digital imaging studio
PHO1203 Photomedia imaging
PHO2207 Photomedia processes
PHO3207 Photomedia project 1

Writing

Students complete six units, including at least two units at second-year level.

The following two core units:

ENH2407/ENH3407 Authorship and writing
WRT3421 Writing techniques

plus any four of the following:

COM2408/COM3408 Screen theories and techniques
ENH2404/ENH3404 Popular writing and criticism
ENH2405/ENH3405 Contemporary fiction
HPL2506/HPL3506 Researching and writing community history
WRT3422 Writing experiments

Award(s) received on completion ^*

Bachelor of Arts (Communication)

* Where more than one award is listed, or in the case of double degrees, where more than one award is listed for one or both components of the double degree, the actual award/s conferred may depend on units/majors/streams/specialisations studied, the level of academic merit achieved (eg in the case of 'with honours' programs), or other factors relevant to the individual student's program of study.

13 October 2017 19 December 2024