Master of Marketing (Retailing)

Course code: 2094 + Course abbreviation: MMktg(Ret) + Total credit points required: 72 + 6 semesters part-time

Study mode and course location

On-campus (Caulfield – P/T only)

Course description

This course caters for experienced retail/wholesale managers and generally graduates from disciplines other than retail/marketing who wish to undertake study in retail business units at this level. The course is recognised by the Australian Retailers’ Association.

Credit for prior studies

Candidates may be eligible for credit for a maximum of six units considered to be equivalent to particular requirements in the course of study. Credit is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course.

Course structure

Units in this degree are arranged in three four-unit modules.

(a) Module 1 – Students must complete four core units (24 points):

MKF9140 Merchandise planning and control
MKF9160 Foundations of marketing
MKF9810 Retailing
MKF9830 International retailing

(b) Module 2 – Students must complete four units (24 points) as follows:

(i) three core units (18 points):

MKX5123 Marketing innovation planning
MKX5741 Marketing data analysis
MKX9261 Integrated marketing communication

(ii) one unit (6 points) from graduate-level units taught by the Faculty of Business and Economics or other units approved by the course director

MKF5150 Major project (12 points)
MKX5251 Case studies in strategy
MKX5751 Delivering customer value

Exit awards

Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Retailing and Wholesale, and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Retailing.

Contact details

Course director

Mr Michael Morrison

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