Master of Business Administration/Master of Marketing

Course code: 3185 + Course abbreviation: MBA/MMktg + Total credit points required: 120 + 5 semesters full-time, 10 semesters part-time

Study mode and course location

On-campus (Caulfield)

Course description

This double-degree course aims to provide a broad-based foundation in business and management while providing existing and aspiring managers with the opportunity of developing specialist knowledge and expertise in marketing, with an emphasis on the management of marketing activities.

Credit for prior studies

Candidates should consult the MBA Programs office regarding the credit criteria for the MBA.

Course structure

(a) Students must complete 10 core units (60 points):

MBA5005 Strategic management
MBA9002 The legal environment of business
MBA9003 Economics for managers
MBA9004 Accounting for business
MBA9005 Corporate finance
MBA9006 Marketing
MBA9007 Business analysis
MBA9008 Managing and leading people at work
MBA9009 Managing information
MBA9050 International business

(b) Students must complete 10 units (60 points) from the Master of Marketing as follows:

(i) eight core units (48 points):

MKF5200 Assessing marketing performance
MKF9110 Theory and process of buyer behaviour
MKF9120 Marketing research
MKX5123 Marketing innovation and planning
MKX5251 Case studies in strategy
MKX5741 Marketing data analysis
MKX5751 Delivering customer value
MKX9261 Integrated marketing communication

(ii) two units (12 points) from the 5000-level units offered by the Department of Marketing.

Contact details

Course director

Associate Professor Peter Reed

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