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MBA9006 - Marketing

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Associate Professor Peter Reed


Caulfield First semester 2007 (Evening)
Caulfield Second semester 2007 (Evening)
Caulfield Second semester 2007 (On-campus)


This unit provides students with an understanding of the key concepts of marketing and an insight into the role of marketing in contemporary business organisations. The unit is presented within a marketing planning framework in which marketing theories and concepts focus on the practical need of developing and implementing effective marketing strategies. It provides a foundation for MBA students wishing to undertake a range of electives in such areas as service marketing, international marketing, logistics and other marketing specialisations.


The learning goals associated with this unit are to:


Team-based marketing plan: 50%
Examination: 50%
Students must achieve 45% in the examination component in order to pass the unit.

Contact hours

39 contact hours


Students must be enrolled in the MBA program