Course code: 3810 + Course abbreviation: MMktg + 3
semesters full-time, 6 semesters part-time + Total credit points required: 72 +
Off-campus (Caulfield)
Course director: Dr Francis Farrelly
The course aims to develop an understanding of the theoretical principles upon which the practice of marketing is based. In addition, students should be able to apply these marketing principles in a variety of business, organisational and individual contexts. The focus of the program is to provide students with a comprehensive, intellectually demanding and up-to-date understanding of marketing concepts and applications. The course is designed specifically for students wishing to gain marketing knowledge and skills to further a marketing oriented career.
Applicants require a pass degree in any discipline from a recognised tertiary institution plus two years relevant full-time business experience or completion of the Executive Certificate in Marketing with a credit average.
Candidates may be eligible for advanced standing for a maximum of six units considered to be equivalent to particular requirements in the course of study. Advanced standing is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course. The program coordinator assesses advanced standing.
(a) Module 1 - Students must complete four core units (24 credit points) as follows:
(b) Module 2 - Students must complete four units (24 credit points), including two core units as follows:
Two electives (12 credit points)
selected from the list below
(c) Module 3 - Four electives (24 credit points), selected from the list
below.
Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Marketing and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Marketing.
Previous page | Next page | Section contents | Title and contents