MKF9120

Marketing research and forecasting ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr David Stewart

Offered:
Caulfield First semester 2005 (Evening)
Caulfield First semester 2005 (OCL-ONLINE)
Caulfield Second semester 2005 (Evening)
Caulfield Second semester 2005 (OCL-ONLINE)

Synopsis: Topics include the nature and conceptualisation of research problems; theory building; exploratory and qualitative research; literature and secondary data reviews; data collection methods; measurement concepts; sampling and fieldwork; sources of error, evaluation of statistical and practical significance; data analysis and presentation; report writing; examples of industry applications.

Assessment: Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week