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Postgraduate |
(BUS)
|
Leader: Associate Professor Ken Grant
Offered:
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (Evening)
Caulfield Second semester 2005 (OCL-ONLINE)
Synopsis: Evaluation of a marketing program is a critical ingredient of the marketing director's role. This unit examines various means of diagnosing, assessing, tracking and evaluating performance and modifying actions to improve marketing operations.
Assessment: Assignment(s): 40% + Presentations: 20% + Participation: 10% + Examination (2 hours): 30%
Contact Hours: 3 Hours class contact or equivalent per week.
Prerequisites: Students enrolled in course code 3802 (Master of Marketing, Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006