MKF5271

Product management and planning ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To Be Advised

Offered:
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (OCL-ONLINE)

Synopsis: Brand management and product development; identifying, developing and testing product ideas; brand positioning; selected current topics.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: Students enrolled in course code 3802 (Master of Marketing, Stream B) have no prerequisites. All other students must pass MBA9006 and MKX9160