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Postgraduate |
(BUS)
|
Leader: Mr Ian Walker
Offered:
Caulfield First semester 2005 (Evening)
Caulfield First semester 2005 (OCL-ONLINE)
Caulfield Second semester 2005 (Evening)
Caulfield Second semester 2005 (OCL-ONLINE)
Synopsis: Essential concepts in psychology and sociology relevant to consumer and organisational behaviour; essential frameworks, models and concepts; fundamental processes of motivation, perception and learning in individual behaviour; nature and influence of individual predispositions, including personality characteristics, attitude formation and change; the social influences of culture, class reference groups and family; consumer decision processes; diffusions of innovations and fads; links to and organisation/aspects of industrial buying, organisational decision making processes and influences, links and relevance between individual and organisational buying behaviour.
Assessment: Assignment(s): 50% + Class Test: 10% + Examination (2 hours): 40%
Contact Hours: 3 Hours class contact or equivalent per week
Prerequisites: or corequisite: MKX9160
Corequisites: MKX9160