Monash University: University Handbooks: Off-Campus Learning Guide 2005: Units indexed by faculty
Previous page | Next page | Section contents | Title and contents

Off-Campus Learning Guide 2005
Business and Economics

Master of Marketing - Stream C

Course code: 3810 + Off-campus (Caulfield) + Normally 1.5 years full-time, three years part-time + Course director: Dr Francis Farrelly + Total credit points required: 72

The course has been designed to provide a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts.

Entry requirements

Applicants need to have completed:

a pass degree or equivalent qualification from a recognised tertiary institution and two years of relevant full-time business experience, or
an executive certificate from this faculty with an average of credit or above.

Course structure

(a) Module 1 - Students must complete four core units (24 credit points)

MKX9160 Foundations of marketing
MKF9110 Theory and process of buyer behaviour
MKF9120 Marketing research and forecasting
MKX9261 Integrated marketing communication

(b) Module 2 - Students must complete four units (24 credit points) as follows:
(i) Two compulsory units (12 credit points)

MKF5200 Assessing marketing performance
MKF5270 Strategic marketing

(ii) Two units (12 credit points) from the list of elective units below
(c) Module 3 - Students must complete
24 credit points as follows:
(i) One compulsory unit (12 credit points)

MKF5150 Major project (12 points)

(ii) Two units (12 credit points) from the list of elective units

Elective units

MKF4010 Developing a marketing orientation
MKX5561 E-marketing
MKF5630 Services marketing
MKX5241 Sports marketing and the sponsorship alliance
MKF5271 Brand management and planning
MKF5260 International marketing

Further information

For more detailed information, contact the Graduate Studies Office, Department of Marketing, telephone 1300 652 312, +61 3 9903 2128, fax +61 3 9903 1558, email graduate.mkt@buseco.monash.edu.au or see http://www.buseco.monash.edu.au/Depts/Mkt.

Application procedures

Intake into the program will be in March and July each year. Applications should be made well in advance.

Completed applications are to be forwarded to Department of Marketing, Monash University, PO Box 197, Caulfield East, Victoria 3145, Australia, by Friday, 30 November 2004.
Applicants are required to submit a full CV and a letter of support from their employer with their application. Applications may also be submitted by mid-May for the July intake.

Please contact the Graduate Studies Office for details.

Previous page | Next page | Section contents | Title and contents