Postgraduate handbook 2004
Business and Economics

Master of Marketing
(Logistics Management)

Course code: 1141 + Course abbreviation: MMktg(LogMgt) + Peninsula + On-campus + Five-day block mode + Three semesters full-time, six semesters part-time + Course director: Mr G Peter Dapiran + Total credit points required: 72

This course provides an understanding of what it means to manage the business supply chain using the conceptual framework of integrated logistics management. It further aims to impart the skills, concepts and tools to manage logistics functional areas. The course has been designed to provide students with an intellectually demanding and advanced understanding of logistics management concepts and to allow them to integrate the work of their previous logistics studies through course work and a substantial company-focused project.

Admission requirements

Applicants need to have completed:

• an honours degree in the discipline or equivalent qualification from a recognised tertiary institution, or
• an Executive Certificate in Marketing (Logistics Management) with a credit average or above.

Advanced standing

No credit for work done previously is available in this degree.

Course structure

(a) Module 1 - Students must complete four core units (24 credit points):

• MKX9610 Distribution channels and logistics
• MKX9160 Foundations of marketing
• MKP9620 Fulfilment and order management
• MKP9640 Inventory and supply management

(b) Module 2 - Students must complete four core units (24 credit points):

• MKX5741 Marketing data analysis
• MKX9261 Integrated marketing communication
• MKX5123 Marketing innovation planning
• MKX5751 Delivering customer value

(c) Module 3 - Students must complete four core units (24 credit points) as follows:
(i) One core unit (6 credit points):

• MKX5611 Advanced supply chain management

(ii) One unit (6 credit points) from the following list:

• MKX5251 Case studies in strategy (on-campus)
• MKF5270 Strategic marketing (off-campus)

(iii) Two units (12 credit points) as follows:

• MKF5150 Major project (12 credit points), or
• Two units (12 credit points) from graduate-level units taught by the Faculty of Business and Economics or other units approved by the course director.

Exit awards

Students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Marketing (Logistics Management).

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