MKX5123

Marketing innovation planning (6 points)

(BUS)

Leader: Mr David Watson

Offered:
Caulfield First semester 2004 (Evening)
Peninsula First semester 2004 (OCL)
Caulfield Second semester 2004 (Evening)
Caulfield First semester 2005 (Evening)
Peninsula First semester 2005 (Off-campus)
Caulfield Second semester 2005 (Evening)

Synopsis:

Assessment: On campus - Assignment(s): 85% + Presentation: 15% Off campus - Assignment(s): 100%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160