MKX5751

Delivering customer value (6 points)

(BUS)

Leader: Associate Professor Chris Dubelaar

Offered:
Caulfield Second semester 2004 (OCL)
Caulfield Second semester 2004 (On-campus)
Caulfield First semester 2005 (On-campus)
Caulfield Second semester 2005 (OCL)
Caulfield Second semester 2005 (On-campus)

Synopsis:

Assessment: Research Report (1500 words): 15% Minor Case Study (1500 words): 15% Major Project: (3000 words): 30% Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160