MKX9160

Foundations of marketing (6 points)

(BUS)

Leader: Dr Mike Beverland

Offered:
Caulfield First semester 2004 (Evening)
Caulfield First semester 2004 (Flexible)
Peninsula First semester 2004 (Off-campus)
Caulfield Second semester 2004 (Evening)
Caulfield Second semester 2004 (Flexible)
Caulfield First semester 2005 (Evening)
Caulfield First semester 2005 (OCL-ONLINE)
Peninsula First semester 2005 (Off-campus)
Caulfield Second semester 2005 (Evening)
Caulfield Second semester 2005 (OCL-ONLINE)

Synopsis:

Assessment: Assignment(s): 50% + Participation: 10% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week