MKX5251

Case studies in strategy (6 points)

(BUS)

Leader: Dr Mike Beverland

Offered:
Caulfield First semester 2004 (Evening)
Peninsula First semester 2004 (Off-campus)
Caulfield Second semester 2004 (Evening)
Caulfield First semester 2005 (Evening)
Peninsula First semester 2005 (Off-campus)
Caulfield Second semester 2005 (Evening)

Synopsis:

Assessment: Assignment(s): 45% + Participation: 15% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) must have passed six graduate marketing units. All other students must have passed six graduate marketing units including MKX9160

Prohibitions: MKF5270